Solving problems that matter, using experience journeys

To-be map artifact — July 2021 Design Sprint

Using a journey framework put all this data into an experience context: telling us “what.” Next, we needed to determine so what to do about it.

The final key was looking at people’s behavior from the lens of a “happy path” — as in, when everything is going “right” and people are enabled to achieve goals that matter to them, what do people do? On what timeline is success being driven by people? Using this, we could understand why and when actions were happening, and identify opportunities to enable more people to easily complete next steps that matter to them.

Visual by Brandon Mosely, UX Design lead



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Hadassah Damien

Hadassah Damien


design strategist & facilitator // economics researcher @rffearlessmoney // progressive technologist // performer